hemet police department - rebrand

the hemet police department provides law enforcement services to the city of hemet in southern california. in the san jacinto valley area of riverside county, hemet is 86 miles east of los Angeles. within the 29 square miles of hemet is a population of approximately 90,000 people.

in the fall of 2021, I joined the hemet police department. during an initial tour around the department’s police station with chief of police eddie pust, i casually asked if he ever thought about redesigning the department’s logo. he asked me for a mockup to sell him on the idea.

however, the department needed more than a new logo­—it needed a visual identity that could express its 113-year history while ushering in the next 100 years with professionalism and innovation.

this is a documentation of a casual conversation turning into a massive project.

Promotional video

I managed all set design, filming, and post-production.

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