louder than words
written and designed by alan reyes and lorena turner
Louder Than Words describes fundamental theories of public relations principles, layout and graphic design fundamentals, and case studies that illustrate how messaging and storytelling have shifted in public relations over the last twenty years with an increasing emphasis on the visual quality of communication. For future students and practitioners, Louder Than Words demonstrates the potential for more in-depth discussions on the need and significance for this kind of interdisciplinary approach to visual communication.
This is the first graphic design book focused on uniting public relations and graphic design, two areas that have historically been taught in separate departments at the university level. For future students and practitioners, this book demonstrates the potential for more in-depth discussions on the need and significance for this kind of interdisciplinary approach to visual communication.
today, louder than words is used throughout the California state university system.
Publisher: Kendall/Hunt Publishing Co ,U.S.
ISBN: 9781792482717
